WHAT WE DO
In 2014, we formed a small Chinese team to join forces with global conservation NGOs to combat illegal wildlife trade. Our founder Hongxiang Huang played a courageous role as an undercover investigator, posing as a potential ivory buyer. This initiative aimed to expose ruthless traffickers threatening the survival of elephants and other endangered species. Our efforts were featured in the documentary 'The Ivory Game' , directed by Richard Ladkani and produced by Leonardo DiCaprio. The documentary made it to the Oscars' shortlist in 2017.
WHERE WE WORK
WHAT WE ACHIEVE
160,000+
Chinese community in Africa educated through our advocacy campaigns
2 million+
Mainland Chinese educated on the reduction of ivory trade and wildlife conservation
2.6 million+
Individuals have been reached and influenced through our social media campaigns
50+ times
Covered by different countries’ media
100,000+
Women & girls have been empowered
50,000+
Youth have been empowered
